Calculating a conversion rate for digital marketing is simple, all you need to know are two things.
A conversion is different for every business and every business will have more than one conversion goal. In fact at a minimum you should be testing for three conversion goals which could be anything from selling your product or service or getting a new subscriber on your mailing list.
Knowing your conversion rate is important because it gives you a baseline to measure all of your advertising. For example if you know that your typical conversion rate for your service or product is 3% and you start a Facebook ads campaign that only gets 0.5% that something is amiss. It might not mean that you stop advertising on Facebook but maybe creating a special landing page just for Facebook users would do the trick.
The key takeaway is that if you didn't know your typical website conversion rate, you wouldn't have known about a potential issue with your Facebook ads.
Using our conversion optimization checklist, our clients have consistently seen at least a 100% improvement in their website conversion rate, which means.
When combined with a keyword opportunities report you can expect a significant increase in revenue. Use the revenue calculator to see what is possible for your business.Get in touch for more information.
No income guarantees are being made, revenue depends on your business model and ability to serve your clients. Calculation based on 20,000 new keyword ranking opportunities with a variable position of 1-10 in Google.
More ideas and strategies in the Conversion Checklist.