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Dorchester Center, MA 02124
Calculating a conversion rate for digital marketing is simple, all you need to know are two things.
A conversion is different for every business and every business will have more than one conversion goal. In fact at a minimum you should be testing for three conversion goals which could be anything from selling your product or service or getting a new subscriber on your mailing list.
Knowing your conversion rate is important because it gives you a baseline to measure all of your advertising. For example if you know that your typical conversion rate for your service or product is 3% and you start a Facebook ads campaign that only gets 0.5% that something is amiss. It might not mean that you stop advertising on Facebook but maybe creating a special landing page just for Facebook users would do the trick.
The key takeaway is that if you didn’t know your typical website conversion rate, you wouldn’t have known about a potential issue with your Facebook ads.
Using our conversion optimization checklist, our clients have consistently seen at least a 100% improvement in their website conversion rate, which means.
When combined with a keyword opportunities report you can expect a significant increase in revenue. Use the revenue calculator to see what is possible for your business.
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No income guarantees are being made, revenue depends on your business model and ability to serve your clients. Calculation based on 20,000 new keyword ranking opportunities with a variable position of 1-10 in Google.
More ideas and strategies in the Conversion Checklist.