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Paul Therond

Digital-Marketing

Paul’s latest thoughts on digital marketing and recommended tools.

Step 10 : XML Sitemaps
Digital-Marketing

Step 10 : XML Sitemaps

ByPaul Therond August 14, 2013August 16, 2013

I was gonna mention this point near the end, but since we just set up Google Webmaster Tools let’s move on to XML Sitemaps. An XML Sitemap is a file that lists all of the…

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Step 9 : Google Webmaster Tools
Digital-Marketing

Step 9 : Google Webmaster Tools

ByPaul Therond August 14, 2013August 16, 2013

Last lesson, we discussed Google Analytics. Google doesn’t just offer Analytics, it also offers another free web service called Google Webmaster Tools. Similar to Analytics, this also offers website owners some cool features on top…

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Step 8 : Google Analytics
Digital-Marketing

Step 8 : Google Analytics

ByPaul Therond August 14, 2013August 16, 2013

The entire goal of this course is to get your site on the first page of Google for your search terms (keywords). The higher the better. That’s the reason we don’t leave a stone unturned. …

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Step 7 : Privacy Policy
Digital-Marketing

Step 7 : Privacy Policy

ByPaul Therond August 14, 2013August 16, 2013

This is a lesson that a lot of people have no idea about.   I was lucky enough to have heard from a mentor who had a friend who joined a mastermind group at Google’s…

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Step 6 : Images File Name
Digital-Marketing

Step 6 : Images File Name

ByPaul Therond August 14, 2013August 16, 2013

  OK, maybe the proverb is a bit of an exaggeration. A picture isn’t really worth a thousand keywords, but it can certainly help if you name your images properly.   You can do this…

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Step 5 : META Description Tag
Digital-Marketing

Step 5 : META Description Tag

ByPaul Therond August 13, 2013August 16, 2013

In the last lesson we talked about changing the title tags on each of your pages.  We discussed how you will have to figure out how to access the code of your website, or ask…

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Step 4 : Title Tags
Digital-Marketing

Step 4 : Title Tags

ByPaul Therond August 13, 2013August 16, 2013

The thinking and brainstorming is over! Now we start getting into the actual steps it takes to get your website to dominate Google for local search terms. It’s time to take your list of local…

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Step 2 :  Google Keyword Tool
Digital-Marketing

Step 2 : Google Keyword Tool

ByPaul Therond August 13, 2013August 16, 2013

Last time we talked you were working on a list of keywords, terms that people would use to find your business online. By now you should have a pretty good list.  Now let’s take that…

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