This helpful guide comes from our friends over at HumCommerce. Their lifetime deal on their Conversion Rate Optimization tool is still live and saves you a whopping 90%. View the deal here.

If you’re reading this, then it’s likely that you have ventured into the potentially lucrative world of e-commerce. You have a retail website up and running, and you have an impressive list of products. After some time, you learn that many people visit your site, but only a few actually end up buying your merchandise. Now, you are looking for a solution. After all, to find the solution to a problem, one must first find the cause. A website heatmap may very well be the tool that you’ll need to determine this cause.

What Is a Website Heatmap?

A website heatmap is a tool that helps in optimising websites. It gives you a visual representation of your customers’ behaviour when they visit your website. This is done through the use of a colour spectrum to determine which parts of your site attract more attention. Sections that draw more attention are marked with warm colours (yellow to red) and sections that draw less attention are marked with cool colours (green to blue). Sections without interactions are left without colour. As its name implies, a heatmap shows you which parts of your site are ‘hotter’to your audience.

The purpose of a heatmap tool is to provide website owners with data on how visitors behave on their sites.

Different Interaction Data

A heatmap tool can give you various types of interaction data to help you with your website. Here are the different heatmap interaction types and what they can tell you:

  • Scroll data

A heatmap’s scroll data shows how much attention visitors pay to each section of your webpage as they are scrolling through it. The hotter a section is, the more views it has. A scroll data that starts from warm to cool may indicate that your webpage is lengthy and loses your visitors’ attention as they scroll down. Sudden hot spikes in a scroll data can indicate that there is great appeal in the aesthetic or content of that part of the page. Sudden cool spikes may show disinterest in that area of the page. You can use a heatmap’s scroll data to position important information so that it gets maximum exposure. You can also use it as an indicator of what to change in your website.

  • Click data

A heatmap’s click data shows the parts of your website that your visitors click on the most. The hotter a section is, the more clicks it has received. The data can show which sections your visitors click the most and which sections do not receive as much attention. Buttons or links with minimal clicks may mean that most visitors are not aware that the section is clickable.

  • Move data

A heatmap’s move data shows cursor behaviour while your visitor is on your site. Hotter points indicate that visitors tend to rest their cursor on that particular section of the page. There are many behavioural patterns linked with cursor movement. It shows how visitors navigate your website. This can show you certain parts of your website that may not be effectively positioned. 

Why Use a Heatmap Tool?

A heatmap tool can prove invaluable to the growth of your website. You can gain many insights from the trends it identifies. Here are the reasons you should use a heatmap tool:

  • Determines visitors’ interest

You will be able to tell which parts of your page your visitors are most interested in. You can use this information to decide what topics, promos or products to focus on when you’re rebuilding your website.

  • Shows you what visitors cannot see

A heatmap can indicate the worst parts of your website. Your website may have buttons or links that are too obscure to spot. This may be why visitors abandon your webpage. Using a website heatmap can easily tell you if your customers fail to notice certain sections of your site.

  • Reveals missed opportunities

Click data can show you if customers are trying to click on non-clickable images. Use this information to your advantage by placing a link on that section. Make every click count.

  • Helps with promoting new material

Understanding how visitors use your site can help you move items that you wish to promote into the sections which get the most traffic. This makes it easier to promote new events and offers that you have in store for your customers.

What's the Solution?

HumCommerce is a conversion rate optimisation (CRO) tool that has wonderful features to help turn more visitors into buyers. Its included heatmap feature shows you all three types of interaction data. Right away you will be able to tell which sections of your page are effective and which ones aren’t.

HumCommerce currently has a limited-period Lifetime Offer which you can get here. With this one-time offer, you can get HumCommerce and its various features for USD 49 instead of USD 499.

Besides enabling you to track user activity through its website heatmap, HumCommerce lets you:

  • Record actual visitor sessions
  • Find out which version of your page works better through A/B testing
  • Analyse how customers navigate your website through the User’s Flow feature
  • Increase your sales through the Conversion Funnel feature

These are just some of the benefits that come with the tool. And you can get your money back if you’re not satisfied with the services it offers.

Especially if you’re in e-commerce, optimising your website is crucial to improving your sales. Learn about how your customers interact with your site and use the data to maximise every opportunity. Utilising heatmaps is just one way to gain such valuable insights, and CRO tools like HumCommerce give you this option and more. Make every click count and convert your visitors into paying customers.

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