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Data courtesy of eMarketer.com
LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Twitter had nothing on LinkedIn when it came to engagement before and after a sale though, and neither did any other social network. Fully 64% of B2B marketing execs said LinkedIn was effective at engaging customers during the presale stage of the buying cycle, vs. 47% who said the same for No. 2 Twitter and just 17% for second-to-last place Facebook.
Once the deal is closed, LinkedIn still reigns. Fully 51% of respondents said LinkedIn was effective for engaging customers post-sale, while 42% said the same about Twitter and three in 10 about Facebook.
eMarketer estimated in April 2015 that LinkedIn ad revenues worldwide would rise 21.1% in 2015 to reach $903.6 million. In March 2015, we projected that US LinkedIn ad dollars would hit $531.5 million this year, up 18.1% year over year.
– See more at: http://www.emarketer.com/Article/Pre-Post-Sale-LinkedIn-Tops-B2B-Customer-Engagement/1012791?ecid=NL1007#sthash.Zfc7XBx6.dpuf