The fear of missing out...
It's a powerful force and one many marketers have used whenever you have seen one of those countdown timers telling you emphatically you're about to miss out on something like a deal or bonus. Why do they do it? Because it gets more sales, and if you have wondered how to put one on your website – stay tuned to this review of Scarcity Builder.
Scarcity Builder Scores
UI / UX
Support / Updates
Introducing Scarcity Builder
What is Scarcity Builder?
Scarcity Builder is a marketing plugin for WordPress.
After installing it on your website it gives you the option to add countdown timers to encourage people to take actions by signing up to a newsletter or getting a time sensitive bonus. The most common usage of timers is to get people to buy your products or service using a coupon code that expires after a set amount of time. The reason it's so common is that it works.
Here is an example from Scarcity Builder's own website:
As you can imagine having something like this on your website works! In fact, this is what Bobby Walker had to say.
Who is the founder of Scarcity Builder?
CEO – Founder
Mark Thompson is the founder of DigitalKickstart who provide several courses and apps designed for the digital marketing community. Scarcity Builder is just one of many apps he has founded but his most notable one at this moment is PayKickstart, which is a payment gateway.
He has a reputation for high quality apps and support and it's no different with Scarcity Builder.
How to use Scarcity Builder?
Scarcity Builder is a simple app to use as illustrated with these screenshots below.
First screen when loading plugin:
After you have made your first timer, you will see them on this screen with their respective short codes where you can easily add them anywhere you want. The first time you use Scarcity Builder just hit the orange “Create new countdown” button.
Firstly name your short code (this is what you will paste into your posts and pages to show the timer), then choose a countdown type of either Ever Green, Fixed Date and Time or Cookie based. Based on the option you choose the top menu options change – see 1 and 2
This is what the ever green options look like
Easy enough to change the time the counter shows remaining.
This is what the expiry action screen looks like:
You can choose from Do Nothing, Redirect to URL, show expired content and hide countdown.
This is what the design options look like:
Lots of great options to change font, size, colors and even a translation option, which is great to see!
Video Tutorial of Scarcity Builder
Since recording this video the pricing situation has done a complete reversal and now also costs $97 like Scarcity Samurai used to cost before they discontinued it. I adjusted my pricing score down to 60% for this app. At the moment some WordPress builders like Thrive Architect include countdown timers and so much more for $67. So I feel the value proposition with Scarcity Builder is no longer compelling as it was when it sold for $20.
Scarcity Builder Key Features
Scarcity Builder Pros
Scarcity Builder Cons
Are there Up-sells?
There are a few upsells with all Digital Kickstart apps.
Normally I would tell you dismiss any such “special offer” but with Mark Thompson and his regularly high quality apps this is actually a good time to save money on other apps which would be fantastic to have in your arsenal.
They also offer training courses and mentorship groups and that is really up to you and your experience whether that will be beneficial to you.
Scarcity Builder Alternatives?
There used to be a direct competitor to Scarcity Builder from the same people who make Market Samurai – they called this app Scarcity Samurai but it's no longer available.
So at this moment if you want to add true evergreen countdown timers then Scarcity Builder is one of the few better quality apps to choose from.
There are other plugins like Thrive Architect which also include countdown timers and honestly a lot more because it is a page builder.
But I know some of you don't want to use a new page builder so in those cases Scarcity Builder is a solid bet to give you the scarcity marketing function.
Do I recommend Scarcity Builder?
If you are using WordPress and don't want to use a page builder like Thrive Architect, then yes it's a good choice. If you run an eCommerce store, then absolutely yes – seeing people double their sales is not uncommon when using a scarcity marketing technique.
Noble Samurai (creators of Market Samurai and Content Samurai) did testing on timers and recorded a 450% increase in sales by turning the timer on. It's compelling statistics and highly recommended tactic.
Scarcity builder gives you this ability and is an excellent strategy to use.
Scarcity Builder Coupon or Discount?
At the moment there is no Scarcity Builder coupon code.
DigitalKickstart have had a history of offering bundle deals around special holiday times like Black Friday or 4th of July and they also have deals all the time when joining their mailing list.
I would suggest visiting the website and signing up to be kept in the loop on any coupon codes or deals.
I will display any other Scarcity Builder coupon codes found below (if any)
How to claim Scarcity Builder Bonuses?
Looking for a bonus when purchasing Scarcity Builder? Well, you are in the right place because when you use any link on this page to buy you can claim one of the premium bonus packs below.
Important: Right click links and open in a new private/incognito window to ensure your claim with us.
It's always Christmas with these bonuses
If you purchase today, I can offer you ONE of my premium Scarcity Builder bonuses. I have lined up great gift packs in the following categories.
- Website and Graphic Design
- Affiliate Marketing
- Email Marketing
- Conversion and analytics
- Video Marketing
- SEO Marketing
- Social Media
- Webmaster Tools
- Marketing and PR
To claim a bonus pack email support at paultherond.com.