The concept of building citations is very similar to a previous chapter on building back links, but the main difference is that in citations you are also specifically citing the address of the business. Google uses this information as data for its own Google maps and it's a key to getting top rankings on the Map.
But how can we find these citations?
I'm so glad you asked, here are a few ideas.
Websites like the Yellow Pages, Yelp, Localeze and numerous other country specific directories are great places as they often allow you to add your full business details including address, which is needed for Google Maps.
Now there are two main directories that you need to be aware of.
- DMOZ (http://www.dmoz.org/): This is the most powerful online directory that is available to you. The first step to any back linking campaign should include a submission to DMOZ. Just follow their posted instructions (to the letter as they are strict.) The only issue with DMOZ is that it's a human edited directory that gets heaps of submissions so it can take a long time for your website to be listed. Don't get too worried if your website is not listed for a month or two. At the three month mark you may want to check again by resubmitting your website. This is just the way it is unfortunately when it comes to DMOZ.
- The Yahoo Directory: This is separate from the Yahoo search results and is another extremely powerful directory, which does have a cost though. It is the only directory that I would recommend you do pay for because a link from it is worth its weight in gold. This is especially true if you are beginning a thorough Google SEO campaign, because a link from Yahoo is about as good as it gets.
You can find hundreds of other directories by searching things like “Free web directories” on Google. You can also use the tool I personally use called SEOprofiler, which simplifies the whole process.
When you are submitting to these directories they will usually ask for the “title” of your link. This will be your anchor text, so you should be using your chosen keywords.
***NOTE*** Some directories will require a reciprocal link, you can ignore these ones. Also do not pay for these directories, they are low quality links that aren't worth the money.
If you don't want to do the work involved to manually submit your website to directories, could I suggest to you outsourcing or even getting a family member to assist.
- Begin yourself or by outsourcing the task of registering your website on online directories
- Try the tool SEOprofiler – https://www.paultherond.com/seoprofiler/
- Decide whether you will build these links yourself or outsource
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Course Table of Contents:
Chapter 1: Market Research
Chapter 2: Optimising Your Website
Chapter 3: Off Page Optimisation
Chapter 4: Social Factors
Chapter 5: Measuring Google Local Success
Chapter 6: Getting a helping hand
BONUS Members Chapter (Contains Cheat Sheet)